Privacy Policy

Last updated November 2025

Your privacy is important to us. This policy explains how we handle personal data for visitors, customers and account holders of Da Dude.

Who We Are

Da Dude

20-22 Wenlock Road, London N1 7GU, UK

Email: info@dadudehair.com

Your Rights

Individuals in the EU, UK and other regions with data protection laws have these rights:

• Access to personal data
• Correction of inaccurate data
• Deletion of personal data in specific situations
• Restriction of processing in specific situations
• Objection to specific types of processing
• Transfer of personal data to another organisation
• Review of decisions made through automated processing

For concerns, you can contact the UK Information Commissioner’s Office.

Data We Collect

We collect personal data that you provide during shopping, contact with support or newsletter signup. This includes:

• Name
• Billing and delivery address
• Email address
• Phone number
• Order history
• Support messages

We also collect technical data when you visit our store:

• IP address
• Device type
• Browser type
• Pages viewed
• Time spent on pages

Payment Processing

Payments are handled by Stripe. Stripe stores payment data and follows strict security standards. You can view Stripe’s privacy policy at https://stripe.com/privacy.

Why We Process Personal Data

We process personal data for these purposes:

• Order fulfillment
• Customer support
• Account management
• Fraud prevention
• Marketing emails if you give clear consent
• Website performance analysis

Legal Bases for Processing

We process personal data under these lawful bases:

• Contract: processing needed to complete your purchase
• Consent: marketing emails and optional features
• Legitimate interest: site security and service improvement
• Legal obligation: compliance with tax, accounting and regulatory rules

Data Sharing

We share personal data only with trusted partners who support store operations:

• Hosting and infrastructure providers
• Customer support tools
• Email services
• Analytics tools
• Payment processor: Stripe
• Delivery partners
• Professional advisers and legal authorities when required by law

International Transfers

Some partners store data in regions outside the UK and EU. Transfers follow GDPR requirements through approved safeguards such as Standard Contractual Clauses.

Cookies

We use cookies for site functionality, analytics and marketing. You can adjust cookie settings in your browser. Required cookies support checkout and security. Optional cookies support analytics and better shopping performance.

Types of cookies we use

• Functional cookies: checkout, login and security
• Analytics cookies: traffic measurement
• Marketing cookies: relevant ads from approved partners

Data Retention

We follow these retention periods:

• Account data stays active while your account remains open
• Order data follows legal retention rules
• Technical logs stay stored for up to 12 months

Children

We do not collect personal data from individuals under 18. If we learn that personal data from someone under 18 was submitted, we remove the data.

Security

We apply technical and organisational measures to protect personal data against unauthorised access, loss and alteration.

• Restricted access to staff who need data for service delivery
• Secure infrastructure
• Password protection for account holders

Policy Updates

We update this policy when laws or services change. We inform users about important updates through email or through a notice on our store.